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Child Lacking Vitamins, Proper Nutrition

Posted Oct 14 2010 6:59am

Not only do adults lack proper nutrition and are short on fruits and vegetables in their diet, but so too are most of the children in the US. This is why we recommend Juice Plus + for children as well, because Juice Plus+ provides nutrients from a variety of those foods (and comes in a soft chewable form).  The government continues to throw money at researching the problem. That is, studying the behavior of children to see if we can help them alter their choices. What happened to good old fashioned discipline? Here's more on what's going on to "study" the problem --

With child obesity rates rising steadily and students in lunch lines nationwide routinely choosing pizza over fruits and vegetables, two Cornell professors are using behavioral economics to change how children see healthy food. 

On Tuesday, the U.S. Department of Agriculture announced a new $2 million initiative to encourage students to make healthier choices in the lunchroom. Half of this money has been granted to Cornell researchers, who will create a Cornell Center for Behavioral Economics within Child Nutrition Programs. The remaining million has been divided among other food and behavioral scientists around the country.

Improving the placement, presentation or lighting of healthy foods can drastically increase student consumption, according to Prof. David Just, applied economics and management, who will co-direct the center with Prof. Brian Wansink, applied economics and management.

The center will be housed in the basement of Warren Hall. Just described the USDA grant as an opportunity to develop and expand on approximately five years of Cornell research. “It’s the culmination of a lot of work beforehand,” he said.  Just said he is eager to use the grant to advance three main goals.

First, he hopes to gather a team of researchers in the field of behavioral economics. He said that current school lunch programs focus exclusively on nutrition, and the addition of behavioral insight will make the programs more effective. The new center will offer two-year grants to graduate students and junior faculty interested in studying the issue.

Next, Just said the professors plan to put the results of their research into practice in school cafeterias. Professors are already in contact with school food service directors around the country, including schools in nearby cities of Corning and Plattsburgh.

Finally, the research will be used to inform politicians and policymakers.

Just said he hopes that the recommendations of the center will allow schools to “nudge children to make better choices about what they eat without forcing them,” noting that attempts to mandate healthy eating are usually unsuccessful, since students are more inclined to eat what they choose for themselves.

Simple changes, like moving a salad bar to a convenient location near the cash register or placing fruit in an attractive basket at eye-level, can be “shockingly effective” at encouraging students to make an apple or some green beans part of their lunch, Just said. These alterations increased consumption of the fruits and vegetables by more than 200 percent in the Corning City School District, he added. ( )

Comments: The problem is not going to be solved with more research, although I suppose someone may have to provide the research that proves we have too many soft drinks and fast food restaurants adding too many unhealthy calories to children and adult diets.  While Juice Plus + is just a supplement for getting added nutrients from fruits and vegetables, it is just as important to get those unhealthy foods and drinks out of your diet. Start making healthy choices. Choose to eat more fruits and vegetables.

The Health & Wellness Institute, PC
Official Juice Plus + Independent Distributor

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