Book Review: “Enchantment: The Art of Changing Hearts, Minds and Actions,” Authored by Guy Kawasaki
Posted Mar 13 2011 4:19pm
“Enchantment” is a superior self-help book. There are trillions of books out there for people who want to get serious about their lives, about creating a business, a company, a presence, a successful future.
Guy, Kawasaki, former “chief evangelist of Apple,” co-founder of Alltop.com, a founding partner at Garage Technology Ventures, and a prolific author, details how to change the world by changing your ability to interact with and inspire others to hop on your success bandwagon and ride it to the stars.
What impressed me most about this book is that it covers every angle, every aspect of growth and change, every aspect of influencing others from harnessing technology and social media to re-forming ourselves in the myriad ways that, when all put together, spell out accomplishment and success.
Some of the topics in his book include: “How to Achieve Likability,” “Create Win-Win Situations,” “Be a Mensch,” “Be a Hero,” “Set Yourself Up for Success,” “How To Overcome Resistance,” “Position Yourself,” “Catalyze Commitment and Consistency,” “How to Use Push Technology,” “Look Far into the Future,” “Know Your Limitations,” “Beware of Pseudo Salience, Data and Experts,” and “Underpromise, Overdeliver.” I could go on and on. This book does not waste words.
I perceive myself as a superior quotemeister. When I first started tweeting a couple of years ago i gleaned some of the finest quotes out there to inspire and motivate others, to encourage them to think and challenge their presumptions and biases.
So it is no small thing when I tell you that the quotes Guy Kawasaki peppers throughout his book, which is packed full of massively valuable information guaranteed to advance your career and improve your life, are incredibly brilliant and powerful, possibly worth the price of the book all by themselves if taken to heart.
I leave you with one of his quotes I particularly enjoyed: “Diplomacy is the art of letting someone else have your way.” ~ Daniele Vare.