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Australia: totally eco-fabulous!

Posted May 30 2012 12:00am

Today I feel really excited about the world of fashion and it’s evolution towards more sustainable and ethical practices.  I don’t know if it’s because I’ve the chance to be around so many incredible designers who are paving the way for eco-fashion in Australia or because, lately, I am constantly stumbling across more websites, blogs, books and people who are interested in eco-fashion, talking about eco-fashion and getting excited about eco-fashion.  Perhaps I’ve been in my own little ‘eco’ bubble this week but it really seems like things are moving, evolving and changing quickly. There are established eco-fashion labels that are moving away from the classic ‘feel’ of what consumers would imagine eco-fashion to be and are creating ranges that are just downright gorgeous and would give any high-fashion label a run for their money (stay tuned for  Sinerji ‘s Summer 12/13 collection – I got to shoot with them last week and it’s incredible!) and there are fashion labels that are just naturally moving towards sustainable and ethical production without necessarily labeling or marketing themselves as “eco.”
There are some incredible events coming up during the year that will showcase the awesome eco-fashion we have here in Australia and other events which aim to educate consumers on ways to dress more sustainably.  Last week I was invited to speak at  Undress Brisbane ‘s Sustainable Fashion Networking Event and it was awesome to meet and chat with so many people that are on the same page – you can see a review from someone who attended  here.   Not to mention the vintage & handmade vibe that just keeps on growing – have you seen how many online vintage stores there are these days?  Have you seen  Gary Pepper Vintage  and their 95,000 facebook followers!!!  Some of these vintage “stores” are nothing more than facebook pages – check out  Ela Hawk Vintage  and  Ruby Red Dress Vintage  for some examples.  It’s awesome to see so many people finding treasure where other’s only see trash…
It’s an exciting time to be in Australia, in the fashion industry and in to all things ‘eco.’  Over the weekend I got to shoot with a talented team for the cover of the newest bridal magazine – Eco-Brides!  Seriously, if you can get brides to consider their impact on the environment on their big day, then you know the world is changing.  If you are not on the green train yet, it’s time to get off the platform and start tooting your eco-horn!
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