American fashion design E er liz abeth
Hawes strode up Fifth
Avenue sans hat and sans
( most shocking) lipstick, thereby stopping
pedestrian traffic. From the Bergdorf
Goodman shopwindowM,r .Goodman
himself exclaimed, “That woman
iscrazy!”
Anut case. As a New Yorker columnist
writing from Paris on fashionin
1927(under the pen name Parisite ) she
expressed the odd ideat hat an expensive
article of clothing ought to, last: “GO
ahead and buy an original little Chanel
around here if you want to. And watch it
drop to pieces on your back the second
wearing.” In her best seller Fashion Is
Spinach(1938)and in newspaper articles
such as “Don’t Dress LikeMataHari if
You Have a Flowered-Chiffon Mind,”
Haws urged women to ignore the profitdriven
influence of the fashion industry
and dress to please and express themselves.
InMenCan Take It (1939) and in
a1938 Reader’s Digestcontribution,
“Clothes Make the Man-Uncomfortable!”
shesuggestedth at menalsoslaved
for fashion. According to Hawes there
was no reason a man couldn’t wear bright
colors or skirts-except fearofhisown
homosexual impulses.
BarbaraJoneswritesfictionandisassociate
editorofGrand Street.
That crazy Elizabeth Hawes. She
thought clothes ought to be wearable.
She preferred the pursuit of style-of design
so perfect it need never changeto
the pursuit of fashion. Blue jeans,
Hawes said, had style. She wore them
herself, even inth e city. As a consultant
to a manufacturero f children’s clothing,
she recommended mass-producing over alls
in tiny sizes without altering their
perfect design. The manufacturer dismissed
her idea. (Osh Kosh B’Gosh, if
he ’donlyknown.) Hawes wanted a democratization
of fashion: She believed industry
could do better than pump out
faddy, tasteless clothes, Japanese school uniforms.
the rich alone .A ndif the clothes shesa w
in the Soviet Uniowne re ugly ( “Crepe de
Chine with Tractors!”), at least they
were well made.
Hand in hand with Hawes’sdizzy
fashion ideas went other wacky concepts.
She thought pregnancynormat she
wouldn’t disguise herownunder babydoll
dresses. She thought men capable
of child care and urged equalizing the
household responsibilities of husbands and
wives. sheath bridal gown,
each worker at Hawes Inc. according to
need. When she workedanin a irplane factory
during World War 11,unsafeconditions
shocked her. When she traveled outside
New YorkCitaysan educator for the
United Auto Workers, she despised the
racism, class divisioann d sexism she saw:
“Detroit I Love You. . .in Spite of
Your Weather and Fascists,” she wrote.
The reactionary views of manywomes-e n
pxiallyupset her.InAnything ButLove
(1948)sheunmaskedthe HappyHouse
wifeasa hurtfulmyth.In1946she talked
publicly about her bout with cancer.
With Radical by Daign:TheLife and
StyleofElizabeth Hawes,Bettina Berch
has rediscovered a woman of character,
wit and uncommon common sense.
Hawes named rather than numbered her
dress designs: The People’s Choice, Five
Year Plan, Nazi, The Yellow Peril, the
Revolt of the Masses; and from the chapter
titles on the contents pageto thefinal
sentence of Radical by Design, we
feel Berch caughutp in Hawes’s sense of
fun. The book sweeps along in enthusiastic.
http://www.flixya.com/blog/5205541/the-US-entrants-to-their-mastery-of-design
American fashion design E er liz abeth
Hawes strode up Fifth
Avenue sans hat and sans
( most shocking) lipstick, thereby stopping
pedestrian traffic. From the Bergdorf
Goodman shopwindowM,r .Goodman
himself exclaimed, “That woman
iscrazy!”
Anut case. As a New Yorker columnist
writing from Paris on fashionin
1927(under the pen name Parisite ) she
expressed the odd ideat hat an expensive
article of clothing ought to, last: “GO
ahead and buy an original little Chanel
around here if you want to. And watch it
drop to pieces on your back the second
wearing.” In her best seller Fashion Is
Spinach(1938)and in newspaper articles
such as “Don’t Dress LikeMataHari if
You Have a Flowered-Chiffon Mind,”
Haws urged women to ignore the profitdriven
influence of the fashion industry
and dress to please and express themselves.
InMenCan Take It (1939) and in
a1938 Reader’s Digestcontribution,
“Clothes Make the Man-Uncomfortable!”
shesuggestedth at menalsoslaved
for fashion. According to Hawes there
was no reason a man couldn’t wear bright
colors or skirts-except fearofhisown
homosexual impulses.
BarbaraJoneswritesfictionandisassociate
editorofGrand Street.
That crazy Elizabeth Hawes. She
thought clothes ought to be wearable.
She preferred the pursuit of style-of design
so perfect it need never changeto
the pursuit of fashion. Blue jeans,
Hawes said, had style. She wore them
herself, even inth e city. As a consultant
to a manufacturero f children’s clothing,
she recommended mass-producing over alls
in tiny sizes without altering their
perfect design. The manufacturer dismissed
her idea. (Osh Kosh B’Gosh, if
he ’donlyknown.) Hawes wanted a democratization
of fashion: She believed industry
could do better than pump out
faddy, tasteless clothes, Japanese school uniforms.
the rich alone .A ndif the clothes shesa w
in the Soviet Uniowne re ugly ( “Crepe de
Chine with Tractors!”), at least they
were well made.
Hand in hand with Hawes’sdizzy
fashion ideas went other wacky concepts.
She thought pregnancynormat she
wouldn’t disguise herownunder babydoll
dresses. She thought men capable
of child care and urged equalizing the
household responsibilities of husbands and
wives. sheath bridal gown,
each worker at Hawes Inc. according to
need. When she workedanin a irplane factory
during World War 11,unsafeconditions
shocked her. When she traveled outside
New YorkCitaysan educator for the
United Auto Workers, she despised the
racism, class divisioann d sexism she saw:
“Detroit I Love You. . .in Spite of
Your Weather and Fascists,” she wrote.
The reactionary views of manywomes-e n
pxiallyupset her.InAnything ButLove
(1948)sheunmaskedthe HappyHouse
wifeasa hurtfulmyth.In1946she talked
publicly about her bout with cancer.
With Radical by Daign:TheLife and
StyleofElizabeth Hawes,Bettina Berch
has rediscovered a woman of character,
wit and uncommon common sense.
Hawes named rather than numbered her
dress designs: The People’s Choice, Five
Year Plan, Nazi, The Yellow Peril, the
Revolt of the Masses; and from the chapter
titles on the contents pageto thefinal
sentence of Radical by Design, we
feel Berch caughutp in Hawes’s sense of
fun. The book sweeps along in enthusiastic.
http://www.flixya.com/blog/5205541/the-US-entrants-to-their-mastery-of-design