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#WTFlu! New Survey Reveals Social Media Habits During Flu Season

Posted Mar 21 2013 10:02pm
#WTFlu! New Survey Reveals Social Media Habits During Flu Season

Social media has become a part of our daily lives, and people are turning to Twitter and Facebook now more than ever as a communication platform when they are sick. With the severity of this year’s flu season, it is likely you saw numerous friends and family members post about their experiences with the virus on Facebook, Twitter and anywhere else they have a “voice.”

In fact, a new nationwide survey* on social media behavior during flu season, sponsored by The Clorox Company, revealed that feeling under the weather doesn’t keep people from sharing real time updates.

Below are some of the other interesting survey findings:

  • The most popular reason for people to log on when sick? 83.2% said they visited social media sites for entertainment. Somewhat surprisingly, only 9.6% were looking for sympathy! 
  • Seeing friends post about being sick motivates people to step up flu prevention behaviors, like washing their hands more frequently (66.4%) and disinfecting germ hot spots (54.9 %).

So next time you or a friend is at home sick, visit Clorox’s new #WTFlu Tumblr page for a little entertainment and ways you can help keep your family healthier. You can also get in on the #WTFlu conversation by sharing your own flu mishaps on Twitter with the #WTFlu hashtag.

I am working with Clorox as a paid spokesperson for their #WTFlu program. All opinions and tips are my own.

*About the Survey

These results are based on a survey conducted by Ipsos, a leading market research firm. The sample consisted of more than 1,000 men and women between the ages of 18 and 29. The questions were part of an online omnibus survey conducted by Ipsos among a nationally representative sample. All interviewing was completed between November 26 and December 2, 2012. For this study, the margin of error based on 1,000 responses is +/- 3.1% at the 95% level of confidence.

About Dr. Mommy ( 737 Posts )

Dr. Daisy Sutherland is the Founder/CEO of Dr. Mommy Online . She is a doctor, author, mentor, speaker, wife & mom to 5 children. Dr. Mommy's mission is to ~ Help Busy Women and Men with her 'Get Real' approach to living a happier and healthier lifestyle. Watch for new book: 'Letting Go of Super Mom' coming out August 7, 2012. Don't forget to grab your FREE gift... 7 Simple Ways to Stay Motivated


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