As of now, there are nine different editions (most of them boasting a “the no-diet, weight-loss solution” banner somewhere on the cover), including Drink This, Not That! and a children’s version. The common theme among all of them: pit two similar food products or fast food items against one another and select one as the better choice (AKA: award it the “eat this!” command).
Years ago, when I first began studying nutrition, I was a Men’s Health subscriber and aware of the “Eat This, Not That!” formula (long before it led to the book series). At the time, barely one semester into my prerequisite courses, I thought this feature was a harmless good idea. Alas, my viewpoint has since made a sharp U-turn.