Protein is the buzzword that is helping sell many kinds of foods. Food companies are placing more prominent protein labels on packaging and adding protein to such products as drinks, bars and cereals…A label that says protein has what researchers call a “health halo effect” that goes beyond just the promise of protein. When people see the word, they also believe the product will make them feel more full or give them energy.
FoodNavigator-USA, a newsletter for the food industry, did a special edition on marketing innovations in protein-rich foods:
Once the preserve of sweaty men pumping iron, protein has emerged from an image overhaul as the ingredient of choice for product developers targeting men and women of all ages keen to battle the bulge and stay strong, lean and active as they age. In this FoodNavigator-USA special edition we explore consumer attitudes to protein, the latest market research, and how protein can fit into new product concepts in health and wellness, weight management, sports nutrition and more mass market products targeting women, boomers, and other groups.We also look at what protein options are available for formulators, from new algal-based proteins to pea, soy and milk proteins.
US pea protein market ‘ready to explode’ : For a long time in the shadow of soy as a plant protein source, pea protein is establishing itself in food and beverage applications, with the US market set to explode, say industry experts…