In fact, just getting rid of those enticing TV spots for fast food could lead to 18 percent fewer overweight kids aged 3 to 11 and it would reduce the number of overweight adolescents ages 12 to 18 by 14 percent.
Of course, this study, published in this month in the Journal of Law and Economics, certainly adds to the ongoing debate in the food industry about whether or not child-directed food and beverage advertising should be allowed.
So why don' t the government step in and do something about this? President-Elect Obama, are you listening?
Thanks to Food Navigator for tipping me off to this study.
Check out the Seattle Post Intelligencer story, too.