@bbunny1940 Jealous.Been trying to track down his address. Hoping to send him a fan letter and see if he's sign my "Parade". He's brilliant.
269 days ago
5 million records/week available for low CPM buys thru end of year. 100% opt-in via entertainment portal. Email me at susan@catapultco.com
297 days ago
The Taco Bell Drive-Thru Diet
Posted Jan 14 2010 5:57am
If you've turned on your television lately you have likely seen the Taco Bell Drive-Thru Diet commercial. If not, here you go:
Christine lost 54 lbs by "Replacing my usual fast food with Taco Bell's Drive Thru diet." Apparently Christine needed this solution because in her words, "I didn't want to cut out my fast food."
I decided to check out the Taco Bell Drive-Thru Diet Menu website and see what goodies were available. Unfortunately, the "diet" menu choices are high in fat and loaded with sodium.
A couple of examples include the Fresco Burrito Chicken Supreme which has tons of unhealthy fat (21%) and a whopping 1,140 mg of sodium. The lower calorie Fresco Ranchero Chicken Soft Taco (130 calories) had an even a higher percentage of fat (27%) and 740 mg of sodium.
I would really like to have said bravo Taco Bell, but the fact is that these items have been on their menu for years. The only change is that Taco Bell is now making them available through their drive-thru window.
The reality is that Christine lost 54 lbs over 2 years because she counted her calories. Yes, you can eat junk, um I mean fast food and lose weight.
From an advertising perspective, it was a genius move to launch this campaign around New Years when everyone is trying to stick to their resolution to lose weight. Over 70% of Taco Bell's business comes from Drive-Thru, so it will be interesting to see how this impacts their Q1 revenues.
As a side note, Taco Bell's last big advertising campaign was FourthMeal, where they encouraged consumers to grab Taco Bell late night, before heading off to bed.
What's your opinion on the Taco Bell Drive-Thru Diet campaign? Is this a small step in the right direction or irresponsible advertising?
Christine lost 54 lbs by "Replacing my usual fast food with Taco Bell's Drive Thru diet." Apparently Christine needed this solution because in her words, "I didn't want to cut out my fast food."
I decided to check out the Taco Bell Drive-Thru Diet Menu website and see what goodies were available. Unfortunately, the "diet" menu choices are high in fat and loaded with sodium.
A couple of examples include the Fresco Burrito Chicken Supreme which has tons of unhealthy fat (21%) and a whopping 1,140 mg of sodium. The lower calorie Fresco Ranchero Chicken Soft Taco (130 calories) had an even a higher percentage of fat (27%) and 740 mg of sodium.
I would really like to have said bravo Taco Bell, but the fact is that these items have been on their menu for years. The only change is that Taco Bell is now making them available through their drive-thru window.
The reality is that Christine lost 54 lbs over 2 years because she counted her calories. Yes, you can eat junk, um I mean fast food and lose weight.
From an advertising perspective, it was a genius move to launch this campaign around New Years when everyone is trying to stick to their resolution to lose weight. Over 70% of Taco Bell's business comes from Drive-Thru, so it will be interesting to see how this impacts their Q1 revenues.
As a side note, Taco Bell's last big advertising campaign was FourthMeal, where they encouraged consumers to grab Taco Bell late night, before heading off to bed.
What's your opinion on the Taco Bell Drive-Thru Diet campaign? Is this a small step in the right direction or irresponsible advertising?
Train hard; stay strong.
Peace.
Susan