The Processed Food Industry's Quest for Taste & Healthy Options
Posted Dec 18 2008 8:14pm
Food scientists are hard at work to help companies in the $550 billion processed-food industry to make "healthier" but tasty products, according to a well-researched article from New York Times reporter Melanie Warner.
The holy grail, Warner oberves, is to put less fat, white flour, sugar and salt into these processed foods -- and more good stuff like whole grains, fiber and fish oil.
The mission of these food scientists is crucial, Warner observes: "developing foods that let consumers have their cake and eat it, too."
To me, that phrase "have their cake and eat it, too" signals that something is off kilter.
In my opinion, it's simply sad that so many Americans aren't appreciative enough of the natural flavors and tastes of vegetables, fruits, fish, etc.
Frankly, it simply doesn't make sense to me why food scientists are messing with the wonderful flavor of foods just to put them in a processed, allegedly more tasty version.
Are Americans' taste buds so skewed that they prefer processed over the real thing -- natural, wholesome foods?