I challenge the mayor and the New York City Board of Health to seriously consider the impediments that entrepreneurs already face in our efforts to offer lower-calorie drinks. Starting a business and building a challenger brand with modest resources is already a daunting task. The proposed ban would create additional barriers to beverage innovation.
Only one thing wrong with this. Mr. Goldman must have forgotten to mention that since March 2011, Honest Tea has been a wholly owned subsidiary of Coca-Cola .
Yes, I know the petition has gathered 75,000 signatures or so. The campaigners and signers should all know better. See this, for example :