Just believe a white lie about your childhood, and you may unlock a key to beat the battle of the bulge.
Indeed, a new study published in the Proceedings of the National Academy of Sciences suggests that implanting unpleasant, false childhood memories about fattening foods could help you to lose weight.
Researchers led by psychologist Elizabeth F. Loftus of UC Irvine were able to successfully turn off people to strawberry ice cream. Basically, they did this by "brainwashing" the subjects to believe that the food made them sick as children.
(Why the scientists picked strawberry ice cream is beyond me; back in 1998, during my heavy-duty sugar addiction days, I easily could have passed up that dessert any old day, but chocolate fudge ice cream is another story. That was a tough one to pass up!)
The researchers also say they've successfully implanted positive opinions about asparagus by convincing the participants that they once loved the vegetable, a compelling Los Angeles Times story by Rosie Mestel pointed out.
Just believe a white lie about your childhood, and you may unlock a key to beat the battle of the bulge.
Indeed, a new study published in the Proceedings of the National Academy of Sciences suggests that implanting unpleasant, false childhood memories about fattening foods could help you to lose weight.
Researchers led by psychologist Elizabeth F. Loftus of UC Irvine were able to successfully turn off people to strawberry ice cream. Basically, they did this by "brainwashing" the subjects to believe that the food made them sick as children.
(Why the scientists picked strawberry ice cream is beyond me; back in 1998, during my heavy-duty sugar addiction days, I easily could have passed up that dessert any old day, but chocolate fudge ice cream is another story. That was a tough one to pass up!)
The researchers also say they've successfully implanted positive opinions about asparagus by convincing the participants that they once loved the vegetable, a compelling Los Angeles Times story by Rosie Mestel pointed out.