Sounds like soda manufacturers might get embarrassed into taking soda out of our nation's schools -- and not because of any new legislation or litigation.
Last week, the evidently industrious reporter Caroline Wilbert reported in the Atlanta Journal-Constitution that as pressure mounts from health advocates, Coca-Cola, Pepsi and the rest of the soft drink industry is thinking about voluntarily banning carbonated soda in both elementary and middle schools and restricting sales in high schools.
Wilbert reported that industry leaders "are expected to vote on the issue this week during a conference call of the American Beverage Association's board, say several people familiar with the trade group's discussions."
Although the news was picked up by a number of other media outlets, including Beverage Daily, Supermarket Guru, Food Navigator and MorningNewsBeat.com, here we are the week after the alleged call and soft drink companies have been mum about such a shift in strategy.
In fact, if you visit the website of the American Beverage Assocation -- the group that used to be called the National Soft Drink Association -- you'll find no such announcement.
Sounds like soda manufacturers might get embarrassed into taking soda out of our nation's schools -- and not because of any new legislation or litigation.
Last week, the evidently industrious reporter Caroline Wilbert reported in the Atlanta Journal-Constitution that as pressure mounts from health advocates, Coca-Cola, Pepsi and the rest of the soft drink industry is thinking about voluntarily banning carbonated soda in both elementary and middle schools and restricting sales in high schools.
Wilbert reported that industry leaders "are expected to vote on the issue this week during a conference call of the American Beverage Association's board, say several people familiar with the trade group's discussions."
Although the news was picked up by a number of other media outlets, including Beverage Daily, Supermarket Guru, Food Navigator and MorningNewsBeat.com, here we are the week after the alleged call and soft drink companies have been mum about such a shift in strategy.
In fact, if you visit the website of the American Beverage Assocation -- the group that used to be called the National Soft Drink Association -- you'll find no such announcement.