Simply Fiber Cinnamon Cereal

I recently came upon a cereal I hadn't encountered before, called Simply Fiber. The description of the Cinnamon variety read, "Crunchy Bran O's with tasty whole wheat and corn with NO SUGAR or SODIUM." I was really caught up in the moment while reading the cereal box - thinking that I might have in my hands, the Holy Grail - a high fiber cereal with no sugar, sodium, fat and a TON of taste. You say I must have been daydreaming, but I'm telling you, I held this box in my hands and for a moment I believed.

When I took the cereal home and opened up the package, my first thought was, "Wow, this looks like hamster food." Hoping it would taste better than what I imagined hamster chow tastes like, I poured myself a bowl to munch on. I popped a few "crunchy bran O's" into my mouth, and tasted ... cardboard. Not even cardboard with cinnamon flavoring - just plain cardboard. I was devastated - I had such high hopes. As I pondered whether I should suffer through a few more bites, I I turned over the box to examine the ingredients. Well, it's good to know that any product that has ONLY "wheat bran, whole grain corn flour, whole grain wheat flour, corn bran, and cinnamon", tastes like ... well, cardboard.