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Sensible Nonsense

Posted Sep 22 2008 10:11am
The folks at Nabisco advertise some of their products under the "sensible snacking" monicker, meaning "they not only taste good, but you can feel good about eating them, too!"

One of these products is Ritz Toasted Snack Chips, which, Nabisco points out, "are not fried [and] have 40% less fat than potato chips."

Very well, but an ounce of these chips only offers 20 less calories than an ounce of potato chips -- and an additional 100 milligrams of sodium!

The main ingredients are white flour, sugar, and high fructose corn syrup.

The flavored varieties' ingredient lists, meanwhile, boast no less than 25 ingredients.

The dictionary defines "sensible" as "acting with or exhibiting good sense."

Perhaps Nabisco would be better off using another adjective? Like "run of the mill"?
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