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Performance with a Purpose

Posted Jun 22 2010 1:28pm

pepsiI hope you all had a fabulous first day of summer yesterday!  With all of the fresh produce and hot weather, I just know it’s going to be a great one.

Two weeks ago, I started off my summer in a big way: I moved to New York to work for PepsiCo as a Nutrition Communications intern!  Now on my third week, I’m having a blast and learning A TON about the food industry, which I think is crucial for someone who prides themselves on being a food expert.

In addition to the insight I’ve gained on the food industry in general, I’m learning a ton about PepsiCo as a company.  I’ll admit, my immediate reaction to “Pepsi” prior to starting with them was, AH! SODA!!! SUGAR!! RUN!! But did you know PepsiCo also owns Quaker , Tropicana , and Gatorade ?  In fact, PepsiCo is the leading food and beverage company, owning 18 brands each with sales over $1 billion, and with a presence in over 200 countries!

Well PepsiCo has recognized that its products play a role in health and wellness, and they have taken the initiative to launch Performance with Purpose – PepsiCo’s initiative to invest in a healthier future for people as well as for our planet.  As far as nutrition, PepsiCo has specifically honed in on some key initiatives regarding human sustainability :

In Products

  • Increase the amount of whole grains, fruits, vegetables, nuts, seeds and low-fat dairy in our global product portfolio.
  • Reduce the average amount of sodium per serving in key global food brands, in key countries, by 25 percent by 2015 with a 2006 baseline.
  • Reduce the average amount of saturated fat per serving in key global food brands, in key countries, by 15 percent by 2020 with a 2006 baseline.
  • Reduce the average amount of added sugar per serving in key global beverage brands, in key countries, by 25 percent by 2020 with a 2006 baseline.

In the Marketplaceperformance

  • Display calorie count and key nutrients on our food and beverage packaging by 2012.
  • Advertise to children under 12 only products that meet our global science-based nutrition standards.
  • Eliminate the direct sale of full-sugar soft drinks to primary and secondary schools around the globe by 2012.
  • Increase the range of foods and beverages that offer solutions for managing calories, like portion sizes.

In the Community

  • Invest in our business and research and development to expand our offerings of more affordable, nutritionally relevant products for underserved and lower-income communities.
  • Expand PepsiCo Foundation and PepsiCo corporate contribution initiatives to promote healthier communities, including enhancing diet and physical activity programs.
  • Integrate our policies and actions on human health, agriculture and the environment to make sure that they support each other.

Check out PepsiCo’s site to read more about their initiatives, and keep an eye out for similar trends within other food companies in the coming months and years.  As PepsiCo leads the way in becoming a socially responsible company, I hope other companies will follow in their footsteps, leading to a healthier source of food, and hopefully, a healthier nation.

Happy Snacking,

Lindsey


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