The graphic is a plate divided into four slightly different sized sections, representing how much food is recommended in each category: fruits, grains, vegetables, and protein. Next to the plate is a small circle, representing dairy in the form or fat-free or low-fat milk, or yogurt. Health officials hope that the simple and clear visual cues of something as familiar as a plate will help consumers make healthier food and eating choices. “What’s more simple than a plate?” said the First Lady during the press conference.
The release of this new icon marks the launch of the promotion of the USDA’s newest dietary guidelines , which were announced this past January. Key messages surrounding the new dietary guidelines, urge Americans to reduce their consumption of salt, sugar, and fat, and increase consumption of fruits, vegetables, and fish. MyPlate reflects these guidelines, urging Americans to fill half of their plate with fruits and vegetables, and use portion control when making food choices.
What do you guys think of the new plate? Love it? Hate it? I’d love to hear your thoughts!