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Once again, kids prefer foods in packages with cartoons

Posted Mar 12 2011 1:48pm

Yet another study confirms the obvious: kids prefer foods with cartoons on the package. Why should this be obvious?  Why else would the cartoons be there if not to sell products to kids?

The latest study comes from the Archives of Pediatrics and Adolescent Medicine .

It says pretty much the same thing as the study published in Pediatrics last year by investigators from the Yale Rudd Center.

The newer study did something cute. It invented a cereal box and tested kids’ responses to it and variations with and without cartoons of the penguins Mumble and Gloria from the movie Happy Feet .


The results:

  • Kids preferred the taste of the cereals with cartoons
  • They preferred boxes labeled “Healthy Bits” more than “Sugar Bits”
  • They most preferred “Healthy Bits” with a cartoon
  • They least preferred “Sugar Bits” without a cartoon

This is why is would be a good idea to just say no to cartoons on food packages aimed at kids.

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