They induce people to underestimate the number of calories they are eating
All of these induce people to eat more than they need or should.
The expansion of portion sizes alone is sufficient to explain rising rates of obesity.
The Health Department’s campaign makes sense. Let’s hope it helps.
Update, January 10: The American Beverage Association doesn’t like the ads much, according to Crain’s :
Portion control is indeed an important piece of the solution to obesity,” said said Stefan Friedman, New York spokesman for the American Beverage Association, in a statement. “But instead of utilizing scare tactics, the beverage industry is offering real solutions like smaller portioned containers and calorie labels that show the number of calories in the full container, right up front, to help people chose products and sizes that are right for them and their families.