I just got off a subway car adorned with posters advertising the New York City Health Department’s “ Are you pouring on the pounds? ” campaign.  They are riveting.

They make a simple point, but one that is not always understood:  Soft drinks contain sugar, and lots of it.

Lots of sugar—all those packets—will make you fat .

The campaign also includes a tough video .

New York City’s Health Department is taking on the city’s high rates of heart disease and type 2 diabetes in every way it can.

Take a look.  What do you think?  Will this work?