Team Flakes was an awesome cereal! It had 4 grains and far better taste than the bland Wheaties. I remember that it stayed very crunchy in milk. I went to college in-Hartford in the late 80's and at that time I had the markets special-ordering Team for me. I was buying 10 boxes at a time. As far as I know, Kraft owns the rights to the name. I contacted them a number of years ago, and they stated that the brand was not continued due to poor sales. I'm going to have to start hounding Kraft. I don't agree with Kraft's product marketing and will not purchase their products until they do more to support a healthy culture.