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My Favorite Social Media Time Management Tool

Posted Oct 09 2012 2:00pm

If you own a business and are struggling to maintain your social media presences, stay active and still have time to eat <grin>, then you may be feeling a bit overwhelmed with it all. I have heard it said many times and I agree, it’s all about the tools you use. Today I want to share my favorite time management tool with you. This tool makes posting across multiple platforms quick and easy! It will even help you track which of your posts are getting the most engagement!

Drum roll…

Introducing to you…HOOTSUITE. You can find out more about Hootsuite on their website at

If you’re a marketer who’s trying to stay active on multiple social media accounts across multiple platforms — ALL while trying to run a successful marketing business — then you’ve probably realized that it’s next to impossible.

You’re going to need a handy tool to make all of your social media posting efficient. It takes even more time to track and monitor what posts are actually getting the most engagement. Enter HootSuite.

HootSuite has actually been around since 2008, but it’s still one of the best dashboards around for managing multiple accounts across Facebook, Twitter, LinkedIn, and Foursquare — not to mention, it supports a bunch of apps like Tumblr, Youtube, RSS Reader and MailChimp.

Now, HootSuite isn’t your only option, we’ve used dashboards like TweetDeck in the past, but HS has been the biggest game-changer.

Here’s why: Publishing your status updates and tweets can all be done easily from the dashboard; there’s virtually no need to visit your actual pages. HootSuite even has a nifty feature which integrates one of our favorite link shorteners, taking yet another virtual destination off your route.

With HootSuite, you literally write your post, shorten your link, and then click on the appropriate account. BOOM!

Then it’s time for analytics… which are also integrated into the dashboard. I can usually get all I need in the Quick Analytics view, but if you’re so inclined you can get a much more complete metrics report, as well as Facebook Insights and Google Analytics… in one dashboard.

It’s also pretty handy that HootSuite tracks your mentions, followers, and combs through other relevant information as well. Frankly, you can get a pretty good feel for how your engagement is going simply by watching your mentions… don’t worry if you have some critics.

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