Monsanto, the maker of recombinant bovine growth hormone (scientific name, recombinant bovine somatotropin or rBST; trade name, Posilac), is embarked on a national state-by-state campaign to get legislatures to rule that food products cannot be labeled that they are rBGH-free or rBST-free. In his weekend column, The Feed, Andrew Martin details how Monsanto has organized its very own “grass-roots” group, Afact, to campaign on the company’s behalf. As Martin puts it, “consumer demand for more natural products…has certainly interfered with Monsanto’s business plan for Posilac.” As I discuss in my book, Safe Food, Monsanto’s aggressive stance (in this and so many other issues that concern its products) has elicited much suspicion of its motives and of genetically modified foods in general. In 1994, Monsanto worked hard to convince the FDA that GM foods did not have to be labeled as such. Now, this company has only itself to blame for consumer resistance to its products.