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Mars, Inc.’s Deceptive & Self-Congratulatory “Downsizing”

Posted Feb 20 2012 10:01pm

Candy bar manufacturer Mars, Inc. made news this week following an announcement that by the end of 2013, none of its candy bars would surpass the 250-calorie mark (a regular-sized Snickers bar currently clocks in at 280).

The general response by many in the health and nutrition community was a positive one. Certainly, taking away a 540-calorie king-size Snickers as an option is a good thing (after all, why buy the “regular” size if, for just a few more cents, you could have one almost twice as large, right?).

I, however, see this as nothing more than tried-and-true Big Food spin.

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