I don't know if this is a new product at TJ's but it's new to me.
It's sweet and has all the great fall flavors I love; pumpkin, cinnamon and nutmeg.
The NI is great too; 40 cal/serv and 0g fat.
I sweetened my oatmeal with it this morning.
Also in my morning oats, was raisins, chopped walnuts and ff milk. I bet the pumpkin butter would taste great on a simple piece of toast too.