Junk Food Manufacturers Unhappy About U.K.'s New Rules on TV Advertising of Unhealthy Foods to Kids
Posted Oct 02 2008 3:13pm
Over in the U.K., food companies that make sugary, less-than-healthy snacks and beverages are predictably unhappy about the idea that their ads won't be shown on television before 9 p.m. as part of phase two of the new British rules that restrict advertising unhealthy foods to children, FoodNavigator.com reports.
What intrigues me is how Great Britain even went so far as to restrict foods high in fat, sugar and salt. Clearly, our British brethen are way ahead of us Americans in limiting junk-food ads that children will see.
Over in the U.K., food companies that make sugary, less-than-healthy snacks and beverages are predictably unhappy about the idea that their ads won't be shown on television before 9 p.m. as part of phase two of the new British rules that restrict advertising unhealthy foods to children, FoodNavigator.com reports.
What intrigues me is how Great Britain even went so far as to restrict foods high in fat, sugar and salt. Clearly, our British brethen are way ahead of us Americans in limiting junk-food ads that children will see.