Feffer, who's writing a book about the global politics of food, makes some telling observations about the mixed messages you find at fast food joints.
Love these clever observations:
"Put Ronald McDonald on the couch and he'd confess to a serious identity crisis. `What am I, doc?' he'd ask his therapist. `Apple slices and aerobics or French fries and couch potatoes? Can you tell me what healthy fast food is, Doc? I'm worried that I've become just another oxymoron of popular culture, like educational television and eco-cruises."