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In The News: Vitamin Water Called To The Mat

Posted Jan 15 2009 4:51pm
Less than two hours ago, Reuters reported that The Center for Science in the Public Interest "filed a class action lawsuit against Coca-Cola Co, accusing the company of making deceptive health claims about its Vitamin Water beverages."

Can't say I disagree.

It is precisely Vitamin Water's cutesy and health-oriented advertising that has resulted in "I don't drink soda" types buying into what is, essentially, vitamin-fortified sugar water.

For more information on this beverage, please read this "You Ask/I Answer" post
from August of 2007.

Coca Cola, meanwhile, is dismissing this as an attention-seeking move by CSPI, claiming their nutrition facts label tells an accurate tale.

Okay, but that is not what CSPI is challenging.

Rather, it is "the company's claims [that] the drinks reduce the risk of chronic disease and eye disease, promote healthy joints and support immune function" that are being called out as deceptive.

There is also the issue of the particular names attributed to each flavor (including "defense", "energy", and "rescue").

Obviously, Vitamin Water depends on those healthy-sounding terms for sales.

Otherwise, their fruit punch flavor would simply be named "fruit punch" rather than "revive."

What are your thoughts?
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