In the News: A Penny Saved… Is Also A Calorie Saved!
Posted Dec 01 2009 10:00pm
The suits at Kentucky Fried Chicken (or, KFC, as they prefer to be known, since it doesn’t include the word “fried”) have come up with quite a creative way to market their healthier grilled chicken items — a “penny-per-calorie holiday promotion,” Louisville Business First reports..
Consequently, a 395-calorie meal that consists of ”a grilled chicken drumstick and thigh, green beans, and mashed potatoes and gravy” is available for, you guessed it, $3.95.
If this penny-per-calorie tactic were applied across the board, prices of popular fast food items would certainly increase:
Burger King king-size fries: $5.80
Wendy’s medium double cheeseburger combination meal: $13.30
Del Taco deluxe chili cheese fries: $6.10
McDonald’s large chocolate shake: $11.60
While fast food chains have much work to do from a nutrition standpoint (after all, if we instituted a penny-for-every-milligram-of-sodium policy, a single meal at an average fast food chain would cost roughly $20), I find it important to recognize when small, but significant, steps are taken.
In this particular case, a financial incentive is offered in the hopes of attracting customers to healthier options. I like that!
Thank you to Dr. Lisa Young for finding this article.