It's intriguing to get an inside view of the advice that the food industry is getting.
Food and Drink Europe -- which provides breaking news on food markeeting and retailing -- warns food manufacturers:
"In among the hollers about obesity and the concerns over nutrition, food companies now need to work hard to ensure they clinch public trust, as a matter of insurance. This means more than compliance on traceability and labeling. This means being seen as a force for good."
Please note, in particular, the prediction:
"Consumers, battered by media reports about obesity, are about to get label-savvy. Companies that take the high road, with fair labeling, will do better than those who create a wake of suspicion by deliberately writing around products’ vices."
Indeed, we consumers are increasing becoming hip to label reading. (In fact, in my upcoming book, SUGAR SHOCK!, I devote an eye-opening chapter to dishing out the details on common label misconceptions and other little-known info about labels and ingredients.)
Kudos to Regina Wilshire for letting us know on her Weight of the Evidence Blog about a fascinating article, In Food Makers We Trust? which appeared in FoodAndDrinkEurope.com.
It's intriguing to get an inside view of the advice that the food industry is getting.
Food and Drink Europe -- which provides breaking news on food markeeting and retailing -- warns food manufacturers:
"In among the hollers about obesity and the concerns over nutrition, food companies now need to work hard to ensure they clinch public trust, as a matter of insurance. This means more than compliance on traceability and labeling. This means being seen as a force for good."
Please note, in particular, the prediction:
"Consumers, battered by media reports about obesity, are about to get label-savvy. Companies that take the high road, with fair labeling, will do better than those who create a wake of suspicion by deliberately writing around products’ vices."
Indeed, we consumers are increasing becoming hip to label reading. (In fact, in my upcoming book, SUGAR SHOCK!, I devote an eye-opening chapter to dishing out the details on common label misconceptions and other little-known info about labels and ingredients.)