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Posted Dec 16 2008 6:45pm

I can almost hear you saying quietly  ' I know this correlation between hungry and bored'.

Who did not have the time in a life when the situation pushed us to reach for food even when we were not hungry?

When I talk about 'RAW' I usually don't start with obvious outcomes of being on raw, like : loosing weight, clearing up the skin, getting more energy or looking more younger.

Of course these are awesome advantages that are welcomed in our life, no matter what type of 'diet', 'lifestyle' we apply.

They will happen on 'raw', I promise.

But what is more important and interesting is the fact that by focusing on raw lifestyle, one can get to know himself better and after certain time will face the challenges that come to the surface.

One of the first raw food 'WOW!' feelings I had was while reading very now famous raw food book by Victoria Boutenko:


12 Steps to Raw Foods: How to End Your Dependency on Cooked Food

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Victoria gives extremely convincing arguments and is quite motivational in the process. Her 12 Steps to overcome cooked foods is spectacular, very simple written and the information within the book is solid.
Right from the start, she does not claim to be an expert, but uses her own personal knowledge and her 8+ years of being raw and working with people striving to go raw. We all want to learn from experience, don't we ?

The first part of the book outlines the most important underlying premises of the raw vegan diet. Author presents scientific data why 'raw' is better than 'cooked' and why 'cooked' is consider as harmful.
The second part of the book focuses on emotional eating, examines the habits and temptations people deal with and gives some good insight on how to overcome the cravings.
The rest of the book gives the advice on equipping a raw kitchen, learning raw food preparation techniques' living in harmony with our cooked food family and friends, dealing with holidays, special occasions, and dining out.

I think this is one of the best raw food books for a newbie.

There is a lot of books that give us raw foo recipes, but not many that focus on emotional challenges that one can face while transitioning.
Our habitual eating is one very interesting topic to take a closer look at.
Somehow we are used to celebrate every event with food we eat.

When we are sad - we buy a candy.
When we were sad as a kid - our parents would quiet us by buying as a...candy!
When we get the best score at school - we celebrate it with our family by..eating!
When we feel ..lost...we go out a snack..or a dinner.
When we are in love we go out to meet in..a restaurant!

Almost every time when there is something to celebrate - we eat.
Almost every time when we are nervous, we eat or drink to calm ourselves down.

After the 'honeymoon' on raw stops, one can notice that the dependency on food is actually regardless of what food one eats ; cooked or raw.

How did this happen ?

I recommend to read Victoria Boutenko's book and the previous article on emotional eating.

The most independent, sassy marketer there is, Seth Godin has a very interesting article on ' hunger'.

'I had lunch (a big lunch) with a college student last week. An hour later, she got up and announced she was going to get a snack. Apparently, she was hungry.

By any traditional definition of the word, she wasn’t actually hungry. She didn’t need more fuel to power her through an afternoon of sitting around. No, she was bored. Or yearning for a feeling of fullness. Or eager for the fun of making something or the break in the routine that comes from eating it. Most likely, she wanted the psychic satisfaction that she associates with eating well-marketed snacks.

Marketers taught us this. Marketers taught well-fed consumers to want to eat more than we needed, and consumers responded by spending more and getting fat in the process.

Marketers taught to us amplify our wants, since needs aren’t a particularly profitable niche for them. Isn't it interesting that we don't even have a word for these marketing-induced non-needs? No word for sold-hungry or sold-lonely...

Thirsty? Well, Coke doesn’t satisfy thirst nearly as well as water does. What Coke does do is satisfy our need for connection or sugar or brand fun or consumption or Americana or remembering summer days by the creek...'

'...If you truly believe in what you sell, that's where you need to be, creating wants that become needs. And if you're a consumer (or a business that consumers) it might be time to look at what you've been sold as a need that's actually a want.'

Nice point to think about...

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