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Guest Post: Why Is McDonald’s Listed As a Resource For Childhood Obesity Awareness Month?

Posted Sep 15 2010 5:26pm

RonaldI am not a fan of any sort of “awareness” month as I find the concept trivializes important health issues. Are we only supposed to care about heart disease, diabetes, etc, during that one month of the year? And I rarely see anything of substance come from the month-long activities, just the usual ineffective educational campaigns, instead of meaningful public policy reforms. Plus many issues tend to crowd themselves into certain months, so it all becomes background noise. September is one such month. Among other causes (e.g., “ cholesterol education “), September has been proclaimed “Childhood Obesity Awareness Month” by Congress and President Obama.

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