Food Marketers Fight Obesity -- & Maybe Push Their Foods, Too
Posted Dec 18 2008 8:15pm
Some of America's most visible food corporations, including the Coca-Cola Co., Kraft Foods, Pepsi-Co, Campbell Soup, and Welch Foods -- who, of course, are under fire from health groups, consumer advocates and regulators -- announced plans for a massive ad effort to curb obesity.
The public service advertising campaign to halt obesity -- dubbed the "Coalition for Healthy Children" -- also "presumably [could encourage] consumption of some of [these companies' products]," as aptly observed by MediaDailyNews reporter Michael Delbert.
The collaborative initiative -- which is being coordinated by the Advertising Council -- also is backed by the American Heart Association, the American Dietetic Association Foundation, the American Diabetes Association, and Time magazine.
Now this is interesting. Coke, Kraft, Pepsi, Campbell Soup, and Welch are getting into bed with the AHA, ADA, American Dietetic Association, and Time to keep our nation from getting fatter.