Jeffrey Koplan (Emory) and Kelly Brownell (Yale) have a commentary in JAMA (October 6) titled “ Response of the food and beverage industry to the obesity threat .”   They describe how the food and beverage industries:

• Associate their products with health
• Frame the issues to emphasize balance or physical activity
• Pick and choose the science
• Reformulate products to make them appear healthier
• Defend themselves and attack critics

Sound familiar?  For details, see  Michele Simon’s book, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006).