Do 2-in-1 packs encourage people to eat less chocolate? Alas, no.
Posted Feb 21 2010 6:06am
European candy makers have been responding to concerns about obesity by taking their ordinary chocolate bars and packaging them so the pack contains two pieces, instead of just one. Do people eat just one? According to Dutch researchers, they do not.
Candy eaters “still perceive the entire package as one unit instead of two, because they come in the same wrapper. This also makes them less storable.”
Suggestion: how about making smaller candy bars to begin with?