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Cupcake Cereal: Processed sugar, trans fats and artificial colors for breakfast

Posted Feb 20 2011 10:50am
( image via everyview.com )

I came across Post Cupcake Pebbles with Colorful Sprinkles today.

( image via popdose )

Here’s what the Post website has to say:

Cupcake Pebbles is a wholesome, sweetened rice cereal. It is low in fat, cholesterol free, and provides 10 essential vitamins and minerals. It is also an “Excellent Source of Vitamin D”!

Here’s what’s in it:

RICE, SUGAR, HYDROGENATED VEGETABLE OIL (COCONUT AND PALM KERNEL OILS), SALT, CONTAINS 5 % OR LESS OF CONFECTIONERS SUGAR, NATURAL AND ARTIFICIAL FLAVOR, YELLOW 5, CARNAUBA WAX, YELLOW 5 LAKE, RED 3, YELLOW 6, BLUE 1 LAKE, RED 40, BLUE 2, BHT ADDED TO PACKAGING MATERIAL TO PRESERVE PRODUCT FRESHNESS.

What to notice:

Sugar is the second ingredient. Hydrogenated oils are trans fats . There are 7 different artificial colors listed. Carnauba wax is commonly used in things like shoe wax, cosmetics, car wax and dental floss to impart a glossy finish. Yes,  it also commonly used in sweets. BHT is butylated hydroxytoluene. There is some controversy around BHT. Some studies show it increased cancer risk, others show it decreased it.

My thoughts:

I’m wondering why anyone would want to eat pulverized rice coated in sugar, trans fat, wax, and 7 artificial colors out of a preservative coated bag? If you want those added vitamins and minerals that it contains, you could just eat whole grains and fruit. I personally would run, don’t walk from this one.

 

What do you guys think?


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