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Coca Cola’s Happiness Machine

Posted Mar 06 2010 3:33pm

The first image the phrase “The Happiness Machine,” brings to mind is somewhat similar to the insanity of Willie Wonka’s candy factory: Happiness pumped out in the form of chocolate, bubble-gum, schnozzberries, and golden tickets. Maybe that vision isn’t so far off. Coca Cola has launched an online video that’s gone viral, dubbed “The Happiness Machine.”

The gist: Coke kicks off “The Happiness Machine” with a YouTube video, as they plan to travel to college campuses across the U.S., installing their “happiness machines” and watching the fun begin. The video delivers on its promise of happiness, bringing the unknowing participants to their knees in laughter (one girl even hugs the machine!), and an equal number of laugh-out-louds to its online viewers. I know for me, it totally made my week knowing that something so small could bring a whole cafeteria of college students together (even if that something had to be empty calories – c’mon Coke, you do make water too!).

So remember, the next time you’re buying a soda, you may end up with 20… or a balloon animal… or a pizza… or a six-foot sub sandwich…

Happy Snacking,


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