Children's Advocates Urge Former President Clinton to End Nickelodeon Anti-Obesity Partnership
Posted Dec 18 2008 8:14pm
Citing Nickelodeon's "predatory marketing," the Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign to urge former President Clinton to sever his relationship with the TV company, the organization announced in a press release.
The William J. Clinton Foundation recently joined with Nickelodeon in the Alliance for a Healthy Generation, a new campaign to curb childhood obesity, but CCFC believes Clinton picked the wrong partner for such efforts.
While the children's organization appreciates Clinton’s concerns about childhood obesity, Linn claims that "this partnership obscures the fact that Nickelodeon is a prime venue for junk food marketing and actively working to undermine the few regulations that protects children from predatory marketing."
"It’s great that President Clinton is encouraging children to eat right and exercise, but that message will most likely be lost in the deluge of junk food advertising that children see every day,” said CCFC’s co-founder Dr. Susan Linn, author of Consuming Kids: The Hostile Takeover of Childhood.