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Celsius drinks: Katie Holmes diet secret

Posted Jun 24 2009 7:01pm

What a strange sentence: “Katie Holmes diet secret”! I mean the woman is so tiny you’d have to wonder why does she need to diet and what exactly is she hoping to lose … because she’s got no body fat to lose.

There are so many stories of Katie Holmes and her best friend Victoria Beckham going for lunch and sharing a salad and a diet coke … it’s true that it’s hard to tell what’s true and what is rumour but just by looking at the two rail thin celebrity wives, it’s almost impossible not to come to the conclusion that they both have some sort of an eating problem.

This said, I was taken aback when I stumbled upon stories about Katie Holmes drinking Celsius drinks to help you burn calories and I was fully ready to make fun of the whole situation, but when I did a bit more research, I found out there is a huge following for this calorie-burning-drink and there might be far more than meet the eye, so I decided to investigate a bit more.

Celsius drinks are only sold in the U.S. (for now anyways), therefore many people reading this will never have heard of the product, but it’s quite popular in the U.S.  and it’s also received a long list of industry awards!

Celsius drinks have been features in some of these women’s magazines: Women’s Health and Self.

They’ve also been featured on countless news segments on TV and on the radio.

Basically, Celsius is a calorie burning drink that promises to burn up to 100 calories of more, raise your metabolism (over a period of 3 hours to help burn more calories) and increase your energy.

The drink doesn’t contain any sugar, preservatives, benzonates, fructose, corn syrup. Artificial flavour or colour and it’s low in sodium.

The Celsius drinks are mostly made of water, natural colour, natural flavours, citric acid and sucrolose.

The drink comes in five sparkling flavours and two non carbonated green teas.

The main calorie-burning ingredients are:

1) Green tea to enhance the metabolism.

2) Ginger extract to help remove toxins.

3) Caffeine to boost your energy.

4) Guarana, which is 2.5 times stronger than caffeine found in coffee.

5) B6 vitamins to help both your immune system and your nervous system to function better.

6) B12 vitamins to maintain healthy nerve cells and red blood cells.

7) Biotin to help release the energy of the foods you eat and helps maintain blood sugar levels in your body.

#8) Vitamin C which is a powerful antioxidant.

9) Calcium, which is good for your bones and teeth.

9) Chromium, which eliminates excess sugar in the blood.

All of these ingredients are pretty much natural and would only do your body good.

The only question mark I have is on the use of sucralose as a sweetener. Sucralose is quite controversial at this point although it can be found in a lot of low fat products and products designed for diabetics.

That said, I did taste the Celsius drinks and they actually do taste good. I also have had a few people on the team taste them and some flavours stood out more. I found the raspberry Acai to taste quite nice and many people really liked the orange flavour. I didn’t drink the Celsius drinks to burn calories because I’m already on a fairly strict fitness regime, but I just wanted to be able to taste the product before featuring it … and since its only available in the U.S., it would be hard for me to stick to a 10-week test.

I don’t think the idea is to drink Celsius drinks for the rest of your life to lose weight, but maybe to look at their 10-week challenge as a way to help get your body into burning mode as you integrate better eating choices and exercise.

Celsius has conducted studies where participants did moderate exercise for 10 weeks and added one single serving of Celsius each day to their diet and here are some of the results they’re reported:

* Increased loss of fat mass

* Increased gain of muscle mass

* Improved endurance

Celsius drinks aren’t very expensive. They’ll set you back $1.99 for each can.

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