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Candy-Flavored Cigarettes Still Target Teens!

Posted Dec 18 2008 8:15pm

Shame on certain members of the tobacco industry! I'm horrified, as you should be, too! 

The tobacco industry is continuing to target teens by selling candy-flavored cigarettes, according to the American Lung Association.

Not only that but the products seek to lure our nation's young by:

  • Making smoking look "cool" by using hip-hop imagery and attractive women
  • Using other appealing advertising and promotion tactics to reach youth in similar ways that R.J. Reynolds' Joe Camel character did a decade ago
  • Using such "snazzy" names as Bayou Blast, Back Alley Blend, Winter Mochamint, and Kauai Kolada

These above astute observations were made in the American Lung Association's 14-page eye-opening report, Tobacco Policy Trend Alert: From Joe Camel to Kauai Kolada -- The Marketing of Candy-Flavored Cigarettes.

You'd think the tobacco industry would have stopped its blatant targeting to young people after the 1998 Master Settlement Agreement, which included a provision prohibiting them from using cartoon characters to sell cigarettes.

Quite the opposite. Marketing to youth with sweet-flavored cigarettes from such top tobacco companies as Reynolds American came after the Master Settlement Agreement, according to the American Lung Association.

Apparently, this underhanded tactic is even helping boost tobacco sales.

Indeed, 20 percent of smokers aged 17 to 19 smoked flavored cigarettes in the past 30 days, according to several surveys from the Roswell Park Cancer Institute in Buffalo, New York. Only 6 percent of smokers over age 25 tried them.

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