You'd think the tobacco industry would have stopped its blatant targeting to young people after the 1998 Master Settlement Agreement, which included a provision prohibiting them from using cartoon characters to sell cigarettes.
Quite the opposite. Marketing to youth with sweet-flavored cigarettes from such top tobacco companies as Reynolds American came after the Master Settlement Agreement, according to the American Lung Association.
Apparently, this underhanded tactic is even helping boost tobacco sales.
Indeed, 20 percent of smokers aged 17 to 19 smoked flavored cigarettes in the past 30 days, according to several surveys from the Roswell Park Cancer Institute in Buffalo, New York. Only 6 percent of smokers over age 25 tried them.