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Big Patty, Big Problems

Posted Aug 24 2008 8:14pm
The folks at Burger King never stop thinking of new products.



Two new steak burgers are being unveiled this month.



" The Steakhouse Burger features a flame-broiled steak burger topped with two slices of melted American cheese, A.1.(R) Thick & Hearty steak sauce, crispy onions, red ripe tomatoes, crisp lettuce and creamy mayonnaise on a premium bakery bun, " reads the fast food chain's press release.



Looking for even more from your burger?



Never fear -- the Loaded Steakhouse Burger is here (" crispy bacon and a loaded baked potato topping replace the tomatoes, lettuce and mayonnaise. ")



Global marketing, strategy, and innovation president Russ Klein gushes, " The patty is so big, it peeks out from under the bun . We are proud of our ability to provide premium, quality products to our guests at affordable prices. "



This is no belated April Fool's joke.



What's particularly not funny is the nutritional breakdown of these burgers:



950 calories (970 for the loaded burger)

21 grams saturated fat (22 for the loaded burger; daily intake should not surpass 20 grams)

2 grams trans fat (an entire day's worth!)

1,950 milligrams of sodium (2,190 for the loaded burger; daily intake should not surpass 2,400 milligams)



Before you say, " so what? It's Burger King! It's not supposed to be healthy, " keep in mind that a single Steakhouse Burger is calorically equal to two of the chain's double cheeseburgers.



I'm all for innovation, but why not come out with a new 450 calorie burger?



It's certainly possible.



After all, seven other flame-broiled burgers contain less calories and sodium than this new colossal artery bomb.



In fact, only one burger contains more calories -- the Quad Stack (a four beef patty affair).



Are we heading towards the age of nothing but 4-digit calorie burgers?



(NOTE: Accompanying photograph, from
The Impulsive Buy blog , is actual steakhouse burger.)

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