There was a time, not too long ago, when one’s milk options were relegated to different varieties of cow’s milk (i.e.: full-fat, reduced-fat, skim, lactose-free).
Times have changed. Soy was the first plant milk to “go mainstream” in the mid 1990s, and now multiple varieties are on supermarket shelves, including almond, coconut, hazelnut, hemp, oat, rice, and sunflower seed.
Much like an only child who is the center of attention until a sibling comes along, Big Dairy has started to lash out. “Alternative milks” are no longer relegated to the vegan world; vegetarians and omnivores also purchase and consume plant-based milks. Bad news for Big Dairy (AKA The California Milk Processor Board).