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Beloved Nickelodeon Characters SpongeBob and Dora The Explorer Will Soon Appear on Fresh Peaches, Plums and Nectarines, Not Just

Posted Dec 18 2008 8:12pm

Nickelodeon -- which has been besieged by criticism for its history of promoting and marketing such nutrient-lacking foods such as sugary cereal, candy, and ice cream-- is beginning to see the light, so to speak.

The popular children's entertainment channel now plans to plop popular cartoon characters on packages of produce, the result of a licensing agrement reached with fruit firm Summeripe Worldwide.

Specificially, starting in spring 2007, you'll be able to see Nick's beloved SpongeBob SquarePants and Dora The Explorer on loose and packaged fresh, yellow and white flesh peaches, plums and nectarines, reported.

Adding the Nick favorites to fruits and veggies "will make the produce aisle even more kid-friendly," said Sherice Torres, vice president, Nickelodeon & Viacom Consumer Products.

You gotta love the next quote from Torres: "Nickelodeon is committed to encouraging kids to eat right and make healthy food choices."

Wait a minute. Isn't this the same company cited in a proposed lawsuit for marketing junk food to children? You got it.

Whether coincidental or not -- you draw your own conclusions -- earlier this year, as I observe in my upcoming book SUGAR SHOCK!, two consumer groups, along with some parents, threatened media

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