“Man Food”, “Woman Food”: A Very Profitable Food Industry Scam
Posted Apr 29 2011 10:02pm
When it comes to marketing food, sex sells. I’m not even referring to taut, minimally clothed bodies or seductive commercials, simply to the two biological sexes (the gender and sexuality studies major in me could go on a lengthy tangent challenging that statement, but that’s a whole other post for a whole other blog).
Despite their proclamations of “addressing a particular concern” to a particular segment of the population, these gendered products are, in all actuality, “unisex” ones backed with highly gendered marketing campaigns. In a 2009 post, I briefly touched upon “his” and “hers” vitamins . This time around, let’s examine three of the bigger gendered food players.