Check out the ingredient label for the Spinach & Kale chips: Corn Masa Flour, Sunflower and/or Canola Oil, Spinach, Kale, Sea Salt. Simple, natural and absolutely nothing you can't identify or pronounce. The chips are a gorgeous green, not from food coloring, but from the actual spinach and kale that is in the chips. A serving of 1 oz--about 1/2 the bag or 10ish chips is 130 calories, 11% fat, 100 mg sodium and 35% of your vitamin A and 110% of vitamin K for the day. Not a bad choice when the urge for a chip strikes.
Taste-wise, The Better Chip's tagline is "The Flavor is Inside"--they have enough great flavor that you don't necessarily need to dip them, but of course you can. The Spinach & Kale have that sweet fresh green taste from the leafy greens but not the bitterness. They are definitely munchable right from the bag like the other flavors. I also found them a perfect match for homemade hummus mixed in a bowl with the Red Peppers with Salsa Fresca flavor. I also really like to cool a little of the fire of the Jalapeno with Sea Salt chips with guacamole. Mmm...
The Better Chip's products are not everywhere yet (although you can order them at Amazon and you can look up where to buy them in your state at the locator on the website). In fact, I was going to lament that I couldn't get them here in Hawaii but, the other day on my way out from a mad lunchtime dash for a brown rice ahi sushi roll from the Safeway deli, I saw a small rack with some bags of them. Sadly no Spinach & Kale, my new favorite, but I plan to investigate further and make a request--maybe while wearing my tee-shirt! ;-)
Note: Although the chips and tee-shirt were provided to me from The Better Chip in order to do an honest review, I received no monetary compensation for the review and my opinions (and picky tee-shirt standards) ;-) as always, remain my own.