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Most people I know decide what f...

Posted Sep 29 2008 5:43pm

Most people I know decide what food to buy by comparing prices. If you have two chickens of equal weight and one costs $1 more than the other, the cheapest one is by and large the one that gets purchased. A chicken is a chicken, right?

Even many of the people who purchase organic foods spend the extra money not for a better chicken, but for the absense of synthetic chemicals.

What most Americans overlook is the issue of food quality. There is a difference between the $6.80/lb sirloin steak I buy from my farmer, and the steak that costs less than half of that from Wal-mart. While yes, the steak straight from the farm doesn’t have the bad chemicals or growth hormones, it is also grass fed, which means that it is drastically higher in omega 3 fatty acids, CLA, and a list other nutrients too long to list. Likewise, organic vegetables aside from being free of pesticides have also been shown to be as much as 30% higher in various nutrients than conventionally grown produce.

The fact of the matter is that your body wants and needs these things. Most people don’t notice an immediate difference in how they feel or how their body operates and so figure why spend the extra money. I’m here to tell you that it does make a difference over time. It requires consistency.

We are willing to spend money on expensive homes and cars, sophisticated home theater systems, clothes, lawn-care, computers, jewelry, and $5 Starbucks coffee, but we are unwilling to spend a little extra on the food that goes into our bodies. As long as it tastes the same who cares, right?

Your car will last you maybe 10-15 years. Your home theater system will be obsolete in 5 years. Your computer will be obsolete the day after you buy it. Your clothes will be out of style next year.

Your body will be with you for a lifetime.

Where should you spend your money?

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