The Pound For Pound Challenge is encouraging people to help feed the hungry by pledging to lose weight. General Mills has teamed up with The Biggest Loser and Feeding America to encourage people to get fit and feed the hungry.

You can pledge to lose weight at PFPChallenge.com and for every pound lost, General Mills will donate 10 cents, equivalent to one pound of groceries, to a local food bank based on the ZIP codes of participants. Between the donations for weight loss pledges and product lids and seals, General Mills hopes to contribute up to $775,000 to Feeding America during the Pound For Pound Challenge.

Whether you are an avid The Biggest Loser fan, in need of dropping a few pounds, or just want to feel good and make a difference, the Pound For Pound Challenge gives Americans the opportunity to assist in hunger relief and help families in their neighborhoods by simply pledging to lose weight and get healthy.