I do drink coke products, I'll visit and participate in their booth and activities as long as I don't have to do a scavenger hunt or jump rings of fire.
Perhaps their health and wellness campaign is to promote healthier choices.
Anything in abundance is bad for you.
I look forward to Coke being at BlogHer this year, last year one of their reps handed out several bottles of water and vitamin water, made me one very happy and hydrated blogger. I have to appreciate their effort and I look forward to connecting with them.
I really don't think we should stab Coke or BlogHer in the eye on this one before it's even started.