I think this would be a great alternative for kids who are used to the very processed texture of JIF peanut butter and they can't have peanuts anymore. I think this brand is probably geared more towards a child's palate than adult palates. It is not overly sweet, but it does contain evaporated cane juice to give it just a hint of sweetness (again very similar to Peter Pan or JIF peanut butter brands). To create such a smooth texture this brand also contains palm oil -- which I am not against -- I love baking with palm shortening... but personally I enjoy the texture of all natural brands better.
I do LOVE that this brand is clearly marked gluten free and is processed in a completely peanut-free facility which is really important for those with peanut allergies!
What's your favorite almond butter? Do you ever drizzle it on oatmeal or ice-cream? If you don't you're missing out!