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#3 of 2011: Chef Boyardee’s Healthwashing Exposed

Posted Dec 28 2011 5:00am
Now this was an incredibly fun post to work on. I felt like I was going undercover. My guise was that of a cute, perky nutritionista, perhaps playing a little dumb. I came forth with the some harder hitting questions than Ms. Boyardee was expecting and her discomfort, even made me uncomfortable. This was my firsy venture into the exposing of HealthWashing from a straight forward approach. I truly believe brands and businesses need to do they're work with integrity. There is simply none in trying to pass canned spaghetti with processed cheese and meat that gets zapped in a microwave. I haven't been able to get anyone to agree to any interviews on film or recorded since this one- but not for a lack of trying. Wait till you see what I'm sharing about my correspondence with Pop Chips in the new year. Now that we've defined the dirtiness that is Healthwashing, it's time we start addressing some of the viscous culprits. Back in May, I received a press release for a brand shiny new cook book by Anna Boiarde, granddaughter and niece to the brothers behind Chef Boyardee (they changed the spelling for phonetic reasons). I thought I should take the PR rep up on her offer and schedule an interview, that they agreed could be filmed. The PR rep claimed to love my website and all my recipes and when I arrived at the downtown hotel for the interview, she went to the trouble of lining up all these Chef Boyardee "foods" beside me.
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